Cole Valley Cabin in San Francisco

CASE STUDY

$2M Cole Valley Cabin

Cole Valley | 2bd + 1.5 bath | 1,278 sqft
Sold for $2,050,000

Our clients had purchased this home at a high point in the market in 2020 for $1,540,000. When we first began planning for the sale, it was uncertain whether they would be able to breakeven. As a lower-level unit with limited natural light and small second bedroom, we sought a transformation strategy that brightened the space to make it feel expansive.

Staged living room with a wood-trimmed bay window, white sofa, and two lounge chairs.

The Approach

- Repaint throughout to brighten lower level unit - Update the bathroom to create cohesive turnkey - Invest in outdoor presentation to emphasize the exclusive backyard - Design staging to lean into the home’s distinctive cabin-like aesthetic - Obtain a preemptive insurance quote addressing knob-and-tube needs - Leveraged Notable financing with a low-interest loan to fund the preparation costs

The Result

Within 12 days of hitting the market, this home attracted strong buyer attention and ultimately sold for well above seller expectations, setting a record in the neighborhood. - 4 weeks to market - 12 days on market - $655k over asking - $1,604/sq ft - a record for a lower level condominium in Cole Valley

Before & After Photos

Great character and a strong connection to its private backyard

$2M Cole Valley Cabin

The Approach

The Result

Before & After Photos

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