Boutique by Design. Built to Help You Grow.

Willowmar is not just a real estate team. It is a way of working, a shared ethos, and a deeply held philosophy. At its core, Willowmar is defined by warmth, integrity, connection, and excellence. But what truly sets us apart is real, genuine care. 

Willowmar is a boutique real estate group built for entrepreneurial agents that are drawn to building something that matters, alongside people who share their values. Every agent grows their own people-first business while leveraging centralized operations, elevated marketing, and streamlined systems that rival national brands.

We believe the best agents thrive when they're supported, not managed. Our centralized marketing, operations, transaction management, and technology allow agents to focus on what matters most: building relationships and growing their business. 

What Makes Willowmar Special?

Six smiling real estate team members stand together outside a corrugated building.
Four smiling colleagues standing together in a bright lounge.

Our Core Offerings

‣ Holistic Personal and Professional Coaching
‣ Direct, On-the-Field Experience and Support
‣ Individual Goal Setting and Accountability 
‣ Centralized operational and marketing support
‣ Opportunities to Gain New Skills and Experience
‣ Fun, collaborative, inclusive company culture (team events, gatherings, and retreats!)

If this resonates with you, send us a message to [email protected].

Benefits and Services

Stand out from the crowd with unique branding and exclusive agent support.

Willowmar Real Estate bottles of room spray beside its building entrance framed by yellow flowers.

Beautifully Branded Materials

A strong, recognizable brand that appeals to both buyers and sellers, commands higher price points, and win listings.

We ensure you have the right resources that strengthen your online presence and elevate your print and digital collateral through team and individual photoshoots, branded collateral templates, and team swag.

Willowmar Real Estate welcome mat, open house sign, and brochures featuring home interiors.

Customized Open House Collateral

Every Willowmar listing includes a fully customized prep and marketing strategy, including thoughtful additions to open houses, that best highlight its features. We help ensure each property is presented with intention, helping buyers envision it in their next chapter.

Three Willowmar Real Estate colleagues pose beside a green “Pups & Pours” event sign.

Event Support

End-to-end event planning and coordination, including theme and collateral creation to provide the optimal guest experience, with "event-in-a-box" templates that are easy replicable.

Client and Referral Gift Coordination

Excellent client experiences and personalized follow-ups to foster relationships and generate referrals.

At Willowmar, we support you by providing standardized processes to help with your client touchpoints. This includes guidelines for gifts for referrals, weddings, new babies, and grievances. Closing gifts are made easier with our SOP.

A woven basket of Willowmar Real Estate gifts, including branded soap and an orange tiger plush.
Willowmar-branded leather key fob and brass key held in a hand.
Three green, cream, and yellow baby bodysuits printed with Willowmar lettering lie on a wooden surface.
Evergreen holiday wreath with eucalyptus leaves, teal ribbon, and a seasonal greeting tag.
Willowmar and Heath Ceramics welcome-home card beside a Heath Ceramics page and tableware photo.
Willowmar Real Estate gift display with cocoa, marshmallows, and colorful treats.
A monitor and smartphone display a Willowmar real estate newsletter over an outdoor patio.

Thoughtful Newsletters

Every month, Willowmar sends out a newsletter to leads and past clients with relevant real estate news, company achievements, and announcements.

Real estate team posing outdoors and colleagues chatting during a laptop presentation.

Operational Engine

  1. Best-in-class transaction coordination to keep all transactions moving smoothly
  2. Listing prep support and systems, including marketing strategy and collateral development 
  3. People-first training grounded in the world’s best hospitality philosophies designed to create the most memorable client experiences  
  4. Operational support to help with tasks, marketing, and more so you have more time to focus on your clients and stay in your genius zone

Tech Stack

Luxury Presence
Side
ActivePipe, now part of MoxiWorks
Airtable
Canva
Zenlist
Slack
If you’d like to join our team, explore our current opening below. We’re always in search of good talent, feel free to send us a message if you think you’d be a good fit.
San Francisco Agent

Being Part of Willowmar

The value of being part of a cross-California team:

  • Collaboration and teaming on deals

  • Troubleshooting together 

  • Lead generation support

  • Cross-market learnings and ideas

  • Weekly check-ins and accountability

  • Annual retreat

  • Team celebrations 

Nine adults smile and pose with jars outside a leafy storefront marked AEDAN.
A group gathers around a kitchen table with papers, art supplies, and snacks.
Real estate professionals toast at an outdoor gathering beside a glass-fronted building.
A group meeting around a long table beneath a tall arched window.
Seven adults gather around a patio table beside a swimming pool.
Group of ten people dining outdoors beneath a leafy tree.
Colleagues gather around a patio table as a woman stands and speaks with papers in hand.
Two women smiling together in an office, one holding an open laptop.
A group of colleagues pose together outdoors beneath palm trees on a sunny day.
Woman in a white blouse and pale pink skirt poses against a beige wall.

Joining Willowmar

“Willowmar has taught me all the skills of strong agent representation, from disclosures and contracts to construction and marketing. What usually takes many new agents years to obtain, I learned at lightning speed. The partners have also been a role model for the equally important, softer, more nuanced skills like negotiation and how to show up for my clients. Just two years in, I feel I have the confidence to represent my clients better than many agents who have been in the business for decades.” Brandea Bunnag
Read More
Dining room with a long dark table, upholstered chairs, and a crystal chandelier.

Willowmar Real Estate is a vibrant, top-producing boutique real estate company servicing the San Francisco Bay Area and Los Angeles. We are guides, counselors, and project managers with the hearts of advocates. 

As a team, we are hard-working, personable, and passionate professionals. We value emotional intelligence, long-lasting relationships and connections, and are committed to holistically supporting each other in our professional and personal goals.

Careers

Four Willowmar team members pose in light-colored sweatshirts among palm trees and rocks.
Get in Touch
Contact Details

Willowmar Real Estate

(415) 323-9000

[email protected]



580 4th Street
San Francisco, CA 94107